Why Tile? Kathy Meyer of the Tile Council of North America (TCNA) is the next host of NTCA’s Roundtable Live! Join NTCA Training Director Mark Heinlein who will meet and speak with Kathy on Wednesday May 5 at 1:00pm Central.
Why Tile® is the tile trade’s first-ever industry-wide initiative designed to provide the information consumer need to make the choice for tile a clear and easy one.
You — and consumers — may know that tile dates to ancient times, as archaeologists continue to excavate bits and pieces of both pottery and tiles from sites around the world. What you may not know about tile is that it’s as rugged as it is beautiful; delivers as many health benefits for the occupants of any space as it does timeless design touches; and, thanks to the fact that each piece is hand-laid, provides customization opportunities simply unattainable through any other surface option. It’s these lesser-known facts that Why Tile intends to communicate through this campaign.
Why Tile is spearheaded by a joint initiative of the tile industry, with installers, contractors, manufacturers, distributors, and retailers banded together as never before to step outside their own corporate interests, with the common goal of simply providing education and information about tile.
And you can be part of the process! Your feedback — as well as that of consumers and clients — is welcomed on the Why Tile website and on the campaign. This input will be used to continually tailor and add to this website and other campaign assets, with the goal of meeting consumer and industry needs as fully as possible.
Tile is an amazing permanent finish and Kathy is an expert on helping everyone understand and answer the question “Why Tile?”.Get the Zoom link to join the conversation with Kathy here: https://zoom.us/…/tJYvd-ivqjsrHNdd82FzA6MUX0OcgieVGoNe. For more information, visit Whytile: https://whytile.com.
