The National Tile Contractors Association (NTCA), in partnership with Custom Building Products, hosted a successful happy hour on the opening afternoon of Coverings. The event brought together contractors and industry professionals for drinks, a photo booth experience, and giveaways, creating an energetic and welcoming atmosphere after a full day on the show floor. The happy hour served as a valuable touchpoint for strengthening relationships and building new connections across the tile industry.
To maximize engagement, the first hour was exclusively for NTCA Five-Star Accredited Contractor members, followed by a second hour open to all attendees. This format provided a unique opportunity to recognize top-tier contractors while fostering broader industry networking.
During the happy hour, NTCA announced the launch of an innovative new program designed to expand access to membership. The NTCA Membership Certificate Program enables manufacturers to purchase NTCA membership packages for distribution to contractors. Custom Building Products has taken the lead in supporting this initiative, purchasing 10 NTCA memberships to kick off the program. Several additional manufacturers have already expressed interest in participating.
“This program represents a meaningful way for manufacturers to invest directly in the success and professional development of tile contractors,” said NTCA Deputy Director Jeremy Sax. “We’re excited to see the momentum building around this initiative.”
Manufacturers interested in purchasing NTCA membership packages are encouraged to contact him at [email protected] for more information.
NTCA extends its appreciation to Custom Building Products for its partnership and to all who attended, helping make the event a standout moment at this year’s Coverings.
About National Tile Contractors Association (NTCA)
Established in 1947, the National Tile Contractors Association (NTCA) is a nonprofit trade association dedicated to the professional installation of ceramic tile and natural stone. It is widely recognized as the largest and most respected tile contractors’ association in the world. For those seeking to improve their tile business, NTCA provides unparalleled educational experiences, supportive peer interaction, unique cost-savings programs, and a commitment to help develop the skills needed to improve your work, recruit, train, and manage your employees, and ultimately, make your business more profitable.
