Virginia Tile is proud to announce the promotion of Chad Treuthart to General Manager. Formerly the Vice President of Residential Sales, Chad has played a pivotal role in Virginia Tile’s growth over the past three years. In his new capacity, Chad will oversee territory management, product, and marketing. This structure is designed to enhance cross-departmental collaboration, aligning our product and marketing strategies more effectively.
Additionally, Chad will work closely with our customer service teams and showrooms, while focusing on strengthening relationships with specifiers, dealers, and contractors. His leadership will drive seamless collaboration and business growth, ensuring that Virginia Tile continues to deliver outstanding service and excellence in all areas.
Virginia Tile is now part of the newly established Artivo Surfaces, a parent company that also encompasses Galleher, Trinity Hardwood and Tom Duffy. Chad’s promotion to General Manager enables Sunil Palakodati, CEO of Artivo Surfaces, to focus on the strategic integration of these four companies, streamlining operations and creating shared services that will enhance efficiency and foster growth across the entire organization.
Commenting on his new role, Chad expressed, “I’m excited to take on this new leadership role and look forward to working with the team to continue strengthening our delivery of services and products. Together, we will build on the foundation of success and take Virginia Tile to new heights.”
“With Chad stepping into his new role, I am confident he will not only maintain our strong company culture but also reinforce supplier relationships and enhance field management,” said Sunil Palakodati. “His leadership ensures that we continue delivering exceptional service to our customers while driving improvements throughout the business.”
About Artivo Surfaces
Artivo Surfaces is a multi-regional flooring company and parent company to the Virginia Tile, Galleher LLC, Trinity Hardwood Flooring and Tom Duffy brands. The company’s network covers 48 locations in over 18 states, and they provide a comprehensive range of flooring solutions from coast to coast. Its extensive portfolio features a diverse selection of ceramic, porcelain, natural stone, hardwood, luxury vinyl, and all necessary installation materials. Combining a century of expertise with innovative design and premium products, serving both residential and commercial markets. Artivo’s scale enables it to deliver industry-leading products and solutions while preserving the personalized, high-touch service its customers depend on.
