“The future of American-made porcelain isn’t next. It’s now.” Serving as the driving theme for the two-day immersive experience, this bold statement set the tone as Wonder Porcelain recently hosted its highly anticipated Wonder NOW event. Welcoming 65 exclusive guests, the gathering marked the first time the company has hosted an event of this magnitude.
Wonder NOW provided clients and industry partners with an up-close and personal look at how the company is actively moving and shaking the industry through a relentless focus on technology, investments, and design.
Guests were treated to an interactive, hands-on learning event where they explored the brand’s expansive new mosaic capabilities and were given a sneak peek at larger format tiles soon to be produced here in the USA. Elevating design and aggressively investing in advanced ink technology, the highlight of the showroom was the introduction of three new Fall collections:
- Cremara: Featuring the new matte with Sculpted Gloss finish, this application adds a subtle glossy accent to the soft veins of the Crema Marfil along with a beautiful shimmer throughout the tile. The collection is also available in a polished finish and features a 12” x 12” format.
- Slatera Stone: Showcasing the matte Structure Finish, it is engineered with a surfaced structure that achieves a 0.60 DCOF (Dynamic Coefficient of Friction), making it perfect for interior/exterior applications and high-traffic areas.
- Aureline: Featuring the matte Reflective Gloss Finish, this innovative technique highlights the natural shimmer of the marble’s veins and gives the accent a striking 3D carving effect. This collection is also available in a polished finish in the new sought-after 16” x 32” and 32” x 32” formats.
Beyond the stunning product reveals, Wonder NOW offered an entirely new take on the average plant tour. Instead of a standard walk-through, employees hosted dedicated stations throughout the facility where they introduced themselves, explained their specific roles, and engaged in deep, hands-on demonstrations. This interactive approach fostered a profound connection between the customers and the expert team behind the porcelain.
“In this uncertain and shifting market, Wonder Porcelain is not pulling back—we are aggressively investing in our technology, our facilities, and our incredible team,” said CEO Jacky Huang. “The Wonder NOW event is a testament to our commitment to the U.S. market. We want our partners to know that we are pushing boundaries and setting new standards for American-made porcelain today, not tomorrow.”
Dave Godlewski, VP of Sales & Marketing, added, “The reaction from our clients over these two days was nothing short of spectacular. By bringing our customers face-to-face with the very people who craft these materials, we provided a truly exclusive and educational experience. Our new Fall collections and ink technologies prove that Wonder Porcelain is at the forefront of design and innovation.”
Following their time at the plant, guests enjoyed networking events hosted throughout the heart of Nashville, celebrating the partnerships and innovations that will drive the industry forward.
The full Wonder Now experience can be viewed here.
About Wonder Porcelain
Wonder Porcelain is an American porcelain tile manufacturer based in Lebanon, Tenn., founded in 2015 as a subsidiary of the Marco Polo Group. Driven by “Design, Crafted with Passion” and a commitment to Made in the USA, the company believes future growth depends upon increasing domestic manufacturing, adopting innovative techniques, and spearheading research and development within the industry. All products are produced in a state-of-the-art facility, delivering high-quality, durable, and environmentally friendly tiles. Operating with advanced technology and unmatched accuracy, the Wonder Porcelain factory boasts a current maximum annual output of 80 million sq. ft., supported by a massive distribution warehouse spanning over 350,000 sq. ft.
