Born from the interaction between water, light, and ceramics, WOW Design’s new format transforms reflections, texture, and color into an experience defined by serenity and wellbeing.
Designed for swimming pools, spas, and wellness interiors, Pixel introduces a new interpretation of the ceramic surface through a precisely engraved grid that transforms the perception of the material. Available across a selection of WOW Design collections, the new format combines the continuity of a 15cm x 15cm porcelain tile with the visual language of mosaic.
Although each tile is presented as a continuous surface, the engraved geometry creates small tesserae of approximately 3.5cm x 3.5cm, generating a new interaction between texture, light and color.
The continuity of a tile; the visual richness of a mosaic
Pixel’s precisely engraved grid brings a new dimension to the ceramic surface. In aquatic environments, the reflections and movement of water intensify this effect, enriching chromatic nuances and creating a richer perception of the material.
Designed for swimming pools, spas, wellness interiors, and other wet areas, Pixel responds to a growing demand for surfaces capable of bringing texture and visual richness to spaces shaped by water.
One format, multiple expressions
Pixel is available in the Sukabumi, Marble, Sabil, and Vestige collections, preserving the identity of each while transforming its visual expression.
Inspired by the natural stone traditionally used in aquatic environments, Sukabumi finds a new chromatic intensity through Pixel, amplifying the vibrancy of its green tones and the movement of its reflections beneath the water. Marble translates the timeless elegance of marble into a more dynamic scale, where veins and mineral nuances acquire a renewed reading through the engraved grid.
In Sabil, the richness of the glazes and tonal variations takes center stage, creating surfaces full of movement and nuance. Meanwhile, Vestige finds in Pixel a way to reinforce the expressive character of its textures inspired by the passage of time, enhancing both visual depth and the tactile quality of the material.
About WOW Design
WOW is a ceramic design editor specializing in the development of distinctive collections tailored to the specific needs of architects, interior designers, and specifiers. Its commitment to creativity, material exploration, and small-format ceramics has positioned the company as a unique player on the international stage. Present in more than 90 countries worldwide, WOW brings 25 years of experience in the specification market. Today, the company generates close to €65 million in annual revenue and provides stable employment for around 300 people within its local community. The United States and European Union countries are its main markets. WOW’s objective is to continue growing in both regions, particularly within the specification channel, through the development of small-scale ceramic products with high added value.
