American Olean unveils contemporary takes on classic styles

DALLAS (July 13, 2016)American Olean continues to build upon its proven reputation in the tile industry with the introduction of four new collections. Inspired by classic materials like cement, brick and natural stone, the latest collections provide a contemporary twist that will elevate both commercial and residential installations.

“Our customers are looking for solutions they can trust to transform a client’s idea from vision to reality,” said Christy Lee, brand marketing manager, American Olean. “As we continue to bring beautiful, classic and durable designs to the market, we are proud that professionals trust American Olean to help them create impactful designs.”

The new product offerings include: Theoretical, an industrial cement look; Rosendal, a contemporary, rich wood look; Bricktown, a painted brick look; and an expansion to the Entourage mosaic collection, adding five stunning glass tile, and glass & stone blend styles.


New Product Introductions:

Theoretical™ Colorbody™ Porcelain and Glazed Ceramic Mosaic



With a nod to minimalist simplicity, Theoretical by American Olean is inspired by the modern, industrial look of cement. Reimagined with subtle graphic variation for added richness and depth, its versatility makes it perfect for commercial or urban residential applications. Available in 10 neutral hues to complement a range of color palettes and patterns, Theoretical is the perfect foundation for endless design options.


  • Ten neutral colors: Whimsical White, True Beige, Fundamental Gray, Creative Gray, Deep Copper, Ideal Beige, Absolute Brown, Logical Gray, Imaginative Gray and Abstract Black
  • Four sizing options: 24”x24”, 12”x24” and 6”x24” field tile, plus 2”x2” mosaics

 Rosendal™ Colorbody™ Porcelain



A contemporary take on the popular wood-look tile trend, Rosendal by American Olean pulls its inspiration from the clean lines and understated elegance of Scandinavian wood. Soft linear grain runs the length of each piece for visual richness, while a neutral color palette provides a crisp, contemporary aesthetic. Available in two linear sizes, Rosendal adds modern appeal to commercial and residential design alike.

  • Available in four rich colors: Alabaster Motif, Metro Gray, Midtown Beige and Urban Mocha
  • All colors are available in 9”x36” and 6”x36” planks well-suited for floors or walls




Bricktown™ Paver Tile

Inspired by the vintage look of painted brick, Bricktown by American Olean provides a familiar, inviting aesthetic to both walls and floors. The inherently warm appeal and versatile style of brick creates a timeless design that is both modern and minimal. Bricktown highlights this classic look by offering a contemporary variation to traditional brick in neutral tones that complement a variety of textures and settings.

  • Six neutral colors: Arctic Bend, Fawn Terrace, Greige Parkway, Cashmere Court, Chestnut Boulevard and Onyx Crossing
  • Two field tile sizes: 4”x8” and 2”x8”



Fortify, from AO's Entourage line

Fortify, from AO’s Entourage line

A collection of stunning decorative mosaics and wall tile, Entourage products can be used to create striking backsplashes and accent walls for a sophisticated design. Glass, stone, metallic looks and textured tiles blend together in highly original combinations ranging from linear to hexagonal formats. Available in a wealth of rich color options, Entourage products mesmerize with charm and transcend in style. This summer, the collection is adding five styles, expanding the offerings to thirteen unique looks.

  • Five new unique blends offer a striking option for backsplashes and accent walls:

o   Alair™ Marble and Glass Mosaic

  • 2”x4” linear hexagon marble and glass mosaic in six colors: Cotton, Honey, Dove, Slate, Smoke and Mint

o   Crosswood™ Glass Mosaic

  • Hexagonal glass mosaic in four colors: Seagull, Pelican, Sandpiper and Heron

o   Fortify™ Glass Mosaic

  • 12”x12” sheet of block random glass & stone mosaic in five colors: Cloud, Crater, Ember, Ash and Rock

o   Novelty™ Glass Mosaic

  • Herringbone glass mosaic available in six colors: Opal, Onyx, Lapis, Agate, Quartz and Tortoise

o   Refluence™ Glass Mosaic

  • 1”x random linear glass mosaic in six colors: White Cap, Waterfall, Stream, Cavern, Grotto and Torrent

American Olean’s latest collections are inspired and designed with the customer’s needs and style demands in mind. To view all of American Olean’s extensive product offerings, visit


Bethany, CT—LATICRETE, a manufacturer of globally proven construction solutions for the building industry, recently announced the introduction of TRI-LITE™, a lightweight, high-performance, tri-purpose mortar designed for large-and-heavy tile, thin-bed and wall installations.

“We mean it when we say this lightweight large-and-heavy-tile mortar is versatile,” said Jonathan Scott, product manager for adhesives. “TRI-LITE™ is an ideal adhesive mortar for three of the most common tile and stone installations. This, combined with superior non-sag capability, an ultra-creamy consistency and unmatched workability, makes TRI-LITE the ‘go-to’ product for many installations.”

A 30 lb. (13.6 kg.) bag of TRI-LITE provides the same coverage as a 50 lb. (22.7 kg.) bag of traditional mortar, so it’s both easier to transport and easier to trowel. The cutting-edge product exceeds ANSI A118.15, A118.11 and the ISO 13007—C2TES1P1 classification.

TRI-LITE features excellent large-and-heavy-tile (medium bed) performance and can be built up to 3/4″ (19 mm) thick without shrinkage. TRI-LITE is available in 30 lb. (13.6 kg.) bags (grey and white) and is a component of the LATICRETE® 25-Year System Warranty, which provides single-source protection for everything from the substrate to the grout.

TRI-LITE will be available for purchase in July 2016.


LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For nearly 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by some of the most comprehensive warranties in the industry.

June 2016: New Products – Coverings Edition

Yes, every single one of these products on the following pages was on display at the Coverings show. Many miles were walked on the show floor, by NTCA staff, so you didn’t have to. But, we couldn’t be everywhere. Did you see something at Coverings that blew you away with its beauty or functionality or ability to improve your business? Send a photo and a short blurb complete with website, and we’ll print it in an upcoming issue.
– Lesley Goddin, [email protected]


At ABK, the Italian manufacturer showed Aspen, a wood/stone look (pictured) and Now, a stone look in formats with soft, pillowed edges.

Adex USA showed The Blue Ocean collection. The company offers beautiful decorative tile in subway,  arabesque, teardrop and pillow formats in gentle neutrals and classic black and white.

Alcalagres is offering the same pattern in different thickness tiles to allow interior and exterior installation of the same design for a cohesive indoor/outdoor look.

At Aparici, Carpet (pictured) is inspired by an 18th century Belgian carpet; Aged is a 8” x 8” scrollwork design reminiscent of ancient tin or metalwork; and a 10” x 13” textured wall tile uses real silver particles to create its metallic glimmer.

Avenue Mosaic, a five-year old company based in New York, with a Cleveland warehouse, features the design genius of Michael Golden (pictured with his Aloha mosaic) to develop unique and high-end products for other brand distribution. Current distributors of Golden’s designs are Crossville and New Ravenna. Avenue Mosaics is now partnering with Dune, a Spanish Tile manufacturer, to help develop products to bring to market at the right price. Golden specializes in “multisaics” that allow the creation of a range of patterns using only one or two mosaic shapes.

Cerdomus showed Mowa, an aged wood-look line. Customers can order a box of mixed tones within strong, cold, honey, hot, white, walnut and soft palettes from this Italian factory.

Colorker’s Aqua Luna offers a marble aesthetic with a richly scrolled, textured and three dimensional deco.

At a show punctuated by neutrals, white, grey and black, Crossville showed its porcelain Color by Numbers line (pictured), a fresh pop of color. It also offered Satori, a large, thin tile in the Laminam by Crossville line and Oceanaire, a neutral porcelain that reflected the tranquil movement and color of ocean sands.

Emil launched Brick Design Paint, which corresponds to 90 Pantone colors in a painted brick aesthetic.

Equipe showed Magical 3, a line of hexagon shapes in black matte, metallic and a mother of pearl sheen.

Fanal displayed this Jazz Stone deco as part of the Albi line. This deco has a pleasing, subtle texture.

Fioranese took a new twist on the wood look, with a bleached, weathered approach in the porcelain Dekap.

Firenze, a Porcelanite/Lamosa brand, showed Oxide with aged, weathered, oxidized effect and realistic metallic texture.

Florida Tile debuted Span in 12” x 24” and 24” x 24” formats, rectified in four colors, inspired by Belgian Bluestone. Two finishes are available for indoors and two for outdoors; two mosaics complete the package, which also features Microban.

Inalco showed its Calacatta Statuario porcelain slab in Satin finish porcelain slab in satin finish to illustrate the countertop/sink use of the heat-resistant, stain-resistant,  low maintenance material. It’s available in 5’ x 10’ with a new 40” x 8’ size for smaller spaces and floor formats as well. Thicknesses are 1/2” for counters, 6mm for walls and 10mm for floors.

Interceramic offers production in Mexico and a wall tile plant /company headquarters in Garland, Texas, producing high – density ceramic tile for residential use, similar in performance to porcelain, but at a value price. Shown is Burano, a vein-cut travertine look with Victorian mosaic (Interceramic manufactures its own mosaics) and the special Lumen FX, which adds a subtle glimmer along the vein lines for a luxurious effect.

At La Fabbrica, the large slab AVA line of Italian-made porcelain showed book-matched Breccia graphics in a polished finish for an extremely authentic look.

La Faenza, a brand from the Italian Imola Cooperative, has tribal and metallic decos for its Nirvana wood-look line, a fresh approach to lumber plank styling.

Landmark USA is a new brand from the Atlas Concorde Group with domestic production in Tennessee starting at the end of June. Its products are 100% porcelain, rectified, one caliber and one thickness. Shown is Attitude, an encaustic cement look.

Lunada Bay showed a new concrete line at Coverings, a result of a new plant in Oceanside, Calif. This 8” thick, strong,  satin-textured concrete pairs easily with many standard tiles. Here Contours Trifecta concrete pairs with Tozen Glow glass that uses real gold and silver leaf to give the glass a metallic shimmer.

Marazzi debuted the stunning Luminescence glass mosaic in eight pearlized colors. Available as 3” x 4” rectangles on 9” x 12” mesh mount, the surface is flat, but a concave bezel and hand-applied glaze creates a three-dimensional look. Back-buttering with white thinset fills in the bezel; glass grout enhances the final, high-end look.

At Mirage, Wooow is a carpet-effect tile that is being produced in the company’s Tennessee factory. It comes in 4 colors in 12” x 24” and 24” x 24” formats, with a nubby, woven carpet look.

Ornamenta showed the fabric-inspired Tartan line.

Peronda exhibited the Fashion Lab collaboration with architects, artists, photographers and other creative geniuses, which yields support for the artists and their projects from Peronda and fresh new ideas in tile design for the Spanish producer. Shown is Bowl, which offers a simple shape to create many patterns.

Ragno rolled out Bellacrete, an aged concrete look in glazed porcelain tile, with a fresco-style finish, in three colors.

At Rocersa, Ker Flex allows some flexibility in the 20 cm x 170 cm plank. This allows an installation offset of up to 50% due to the flexibility of the plank.

Saloni’s Marmaria 3D wall tile shows three dimensional, tactile effects for walls.

StonePeak Ceramics offered Blende porcelain with a pleasing hatched texture. StonePeak is an Iris brand with production in Tennessee.

Target Studio’s Unica line showed this colorful, novel take on the brick format.

Venus produces glazed porcelain wall and floor tile. Pictured is Petreas in Gobi Grey.

Vitromex brings color, texture and a variety of sizes to a subway tile format in its Brooklyn line.

Wonder Porcelain, located in Lebanon, Tennessee, has Michael Kephart as president, with Laurie Lyza running marketing. Several beautiful lines were on display, including Ancient Wood, Arcadia and Fabric Folio.


Antolini Luigi dazzled with its Precioustone collection of gorgeous natural stones cut so slim they could be illuminated from behind – like this natural agate, pictured. Also on display was the Haute Nature collection of original jewelry from the Lady A collection – designed by Alina Antolini and handmade in Italy from stones in Antolini’s Precioustone collection.

Creative Edge Master Shop displayed new luxury gemstones: Bolivian Sodalite, Honeycomb Onyx, Nephrite Jade and Lapis Lazuli.

Gereme A. S. from Izmir, Turkey, showed amazing treatment of natural stone to achieve a range of unique effects. All stones are treated to never need sealing. Offered in the U.S. through Arch Design Tile & Stone.

Soci’s silver concave herringbone in Turkish travertine was just one of the many natural stone and tile offerings the company had at the show. The company prides itself on offering fantastic design at affordable prices. Beautiful product is sourced from Spain, China, Turkey and Peru.

Setting materials

ARDEX Flexbone high-performance uncoupling systems are German engineered. ARDEX UI 720 Flexbone floating uncoupling membrane (pictured) offers 100% true uncoupling and is perfect for frequently changed floors; ARDEX UI 740 Flexbone uncoupling membrane has maximum shear and tensile bond strengths, vapor pressure equalization and topside waterproofing.

Custom Building Products introduced Speed Slope, a rapid-setting, sloping mortar for prefabricated showers and those installers who prefer mud bed work for showers. Speed Slope cures in 45 minutes – installers can put mud down, waterproof and flood test the same day.

LATICRETE Tri-Lite mortar is the creamiest formulation the company has produced. The mortar can be used as a thinset, a LHT mortar that can be built to 3/4”, and is nonsag and nonslump. Made of a proprietary lightweight aggregate, it has a four-hour open time, designed for super large tile.

MAPEI premiered rapid-setting Ultracolor® Plus FA.The fine aggregate makes it an all-in-one grout replacement for both sanded and unsanded grout, filling joints that range from 1/16” to 3/4”. MAPEI’s High-Hydrated Cement Technology (HCT™) eliminates common problems related to Portland-cement grout, such as color consistency and efflorescence and DropEffect™ technology reduces surface absorption to help repel water, dirt and grime. Made with 10% recycled content; Green Squared Certified.


IQ Power Tools vice president of research development and production, Paul Guth, demonstrating the iQTS244 – the world’s first dry-cut tile saw with integrated dust control.

Miracle’s Levolution tile leveling system requires only one clip per corner, speeding and facilitating tile installation and tuning. Each clip incorporates an easy-to-use spacer, which comes in three sizes. The cap makes it easy to see the tile below, allowing precision tuning with a tensioning gun. Once tile is set, the spacer is cleanly and simply removed and the cap can be reused.

Profilitec offers a wide range of profiles products and the Leveltec, unique lippage control system that features a one-handed, one-click operation.

RTC Products debuted the Spin Doctor lippage control system, which enables the tile setter to spin down the cap – one handed – for precise leveling adjustment. Unique breakaway 1/16” and 1/8” spacer posts can be reused with a transparent anti-friction shield and easy-visibility cap. Breakaway posts can even be used as spacers or wall shims.

TileRedi: Farrell Gerber, executive vice president of TileRedi, displaying latest Niche Display available for retailers, wholesalers and showrooms.

Wedi: The Sanoasa Bench kit includes everything needed to create a beautiful shower bench at 35” and 47” wide: the base top which can be used as a curved or flat front,  side panels, sealant and mesh.

Levantina’s Techlam Strattos Awarded

may-prod-05Levantina’s Techlam® Strattos was selected as the 2016 Red Dot Best Product Design Award. The Red Dot jury, made up of 41 members from all over the world, are designers, professors and specialist journalists. They chose Levantina’s porcelain Strattos Collection from more than 5,200 products from more than 57 countries. Techlam is the first thin, large-format porcelain to be manufactured in Spain and is sold in tiles 3mm and 5mm thick up to 1000 x 3000mm in a wide range of colors and aesthetics for indoor and outdoor use on walls,floors and paving. Techlam’s innovative digital printing, versatility of use, durability and 100% natural composition, which does not emit any noxious substances to the environment, are the properties that won Techlam the prize. The Strattos Collection uses an advanced digital printing process that give is a rough, natural wood texture to accompany the sophisticated wood visuals of the product.

New Products: TEC In-Floor Heat

may-prod-04TEC In-Floor Heat was demonstrated at Coverings. This innovative system uses an extremely thin sheet – only 1/64” thick – that can be easily cut and totally customized to room dimensions. Minimal use of wires set up an current that heats the floor surface via infrared – there are no wires that need to be patterned in the sheet itself. The system connects to an intelligent thermostat that reads the temperature of the floor.

New Products: Atlas Concorde USA Collections


Redeem, by Atlas Concorde USA.

Atlas Concorde USA has launched nine new collections to enhance modern to traditional spaces.

  • Redeem wood look tile offers a rustic, hand-worked effect
  • Fray has a modern color palette, and a fabric texture
  • Forge mixes industrial and metropolitan influences for an urban look characterized by corrosion and oxidized metal
  • Motion is a graphically rich and harmonious surface with the timeless style of veined marble
  • Ridge combines traditional and rustic mixture stones influences
  • Path provides vein-cut travertine styling for warm sophistication
  • Sign is an elegant travertine marble with delicate veining
  • Get offers a young metropolitan look with a lived-in effect to decorate indoor residential and commercial spaces
  • Eon marble selection adds new colors and veining for modern, informal styling.

Crossville Introduces Satori Collection from Laminam

Crossville, Tennessee – Crossville, Inc. has launched Satori, a Laminam by Crossville porcelain tile panel collection bringing an awakening to the design of surfaces with luxe, varied looks suited for floor and wall applications in commercial and residential environments.

“Satori is a Japanese word meaning enlightenment—a bestowing of greater knowledge and understanding,” explains Lindsey Waldrep, vice president of marketing for Crossville in describing the inspiration behind this new collection.

Satori by Laminam by Crossville - lodge

“As building materials shift, morph, and change, our Laminam collections are truly enlightening products. It allows designers to utilize porcelain tiles in new ways and with new thinking in so many applications.”

Satori porcelain tile panels are offered in three color options—Black, Brown, and Beige, each in unpolished finish. The earthen palette’s range from lighter to darker tones is versatile to support an array of design styles.

This collection’s black and brown panels come in 1x3M with 5.6mm in thickness. Though the 5.6mm is a very lean profile, it is thick enough to be installed on interior floors as well as interior walls and other horizontal interior surfaces. It may also be specified for exterior walls. The beige panels are offered in 3+mm thickness exclusively for wall installations. Full product use recommendations may be found online and in product literature.

Waldrep further states that Satori is an example of “wabi-sabi,” the Japanese view on design that focuses on a mixture of perfection and imperfection.

“Characteristics of wabi-sabi include assymetry, roughness, and irregularity, as well as respect for nature and the natural process,” Waldrep says. “Satori’s irregular texture and natural appearance answer this design movement, as does its perfection as a carefully manufactured building material idea for its intended use.”

Satori was named IIDA/HD Best of Show – Hard Surface Flooring at the recent Hospitality Design Expo in Las Vegas.

For more information, visit the company’s website

New Products: Schluter DITRA-HEAT-TB

may-prod-01Schluter-DITRA-HEAT-TB directs heat to the tile, not the subfloor, to warm tiled floors up to 70% faster over concrete substrates due to an integrated thin thermal break on the underside of the uncoupling membrane. The all-in-one 5/16” thick system combines membrane, heating cables, and thermal break in a single layer to provide crack isolation, waterproofing, and electric floor warming. The heating cables are easily snapped into place on top of the uncoupling mat with no clips or fasteners, providing complete flexibility on cable placement. There’s no need for leveling compounds, so tile installation can begin immediately, resulting in a much faster installation. The system is compatible with all existing Schluter thermostats, including the new touchscreen thermostat. The matting is available in rolls and sheets, and heating cables are available for 120V and 40V circuits.

Husqvarna Group acquires Diamond Tool Supply

Husqvarna Group’s Construction division has acquired Diamond Tool Supply, Inc. (DTS) based in Michigan, a leading producer of polishing and grinding diamond tools for concrete, stone and terrazzo.

“The acquisition of Diamond Tool Supply reinforces our position as a market leader of complete solutions for the construction grinding and polishing industry,” said Henric Andersson, president of Husqvarna Construction Products.

The acquisition will add sales of around $5.8 million, mainly in the US, to Husqvarna Group’s Construction division, based on the full year 2015 accounts. Diamond Tool and Supply has around 70 employees.

“With the acquisition of DTS brings a strong customer base that will continue to support and expand as well as manufacturing operations in Bulgaria, both clear assets to our diamond tool business,” continued Andersson.

The acquired operation has been included in Husqvarna Group’s accounts since May 3, 2016.

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