LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has introduced LATAPOXY® 310 SPOT-ON, an extension of the firm’s highly successful and globally popular LATAPOXY 310 STONE ADHESIVE. It will debut at Coverings 2013 in Atlanta, Georgia, April 29th – May 2nd at the Georgia World Congress Center.

According to Jay DeLuca, LATICRETE Product Manager, “This is the perfect product for installation professionals who need to make a last second touch-up or quick fix for tile or stone projects. It’s so handy, a contractor can keep a number of them right inside their truck, to always be ready when these situations arise.

“Basically, the product is a little epoxy stick, housed in a small, 7″ tube. It consists of a Part A center and a Part B outer layer. One simply breaks off a piece, kneads it to a uniform consistency and a chemical reaction starts to take place,” continued DeLuca. “In just five to ten minutes, the curing process begins, leading up to an incredibly strong epoxy bond.”

DeLuca went on to state that  LATAPOXY 310 SPOT-ON will be sold as a point of purchase item from contractors’ counters located at various distributors. “There are times when an errant tile needs to be re-affixed to the substrate. When a ceramic soap dish has fallen off the shower wall and must be quickly put back. With this product, contractors will get the same bond strength they’ve come to count on for bigger jobs using LATAPOXY 310 STONE ADHESIVE. But with our new epoxy stick, there’s no mixing, no need for storage… it is the ideal quick fix for those small situations that always need to be remedied right away. And, compared to other types of adhesives, there is no mess whatsoever

“You break, mix, apply and, you’re done!” concluded DeLuca.

LATICRETE International, Inc. provides globally proven construction solutions for the building industry.  LATICRETE^® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE^®, LATAPOXY^®, SPECTRALOCK^®, HYDRO BAN^® and DRYTEK^® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

MAPEI, a global manufacturer of tile and stone installation systems, has just introduced a complete line of care and maintenance products that will add to the durability of these types of floor covering installations in the Americas. For the last 18 months, MAPEI’s Research and Development team has worked on developing a complete line of high-quality products that will rival the other products currently in the market. MAPEI has also set up a full production line to support this new range of products.

“For the past 75 years, MAPEI has been an industry leader in developing products for the installation of tile and stone, including surface preparation, waterproofing, mortars and grouts. MAPEI is excited about our UltraCare^™ line of products for the care and maintenance of stone, tile and grout surfaces,” said Nick Valenti, MAPEI’s UltraCare systems technical representative.

The addition of this comprehensive lineup complements MAPEI’s existing installation systems by offering a complete array of items:

• Sealers
• Finishes
• Cleaners
• Problem-Solvers
  These products have been designed for the industry professional and do-it-yourself markets.  Each product is formulated to be environmentally friendly, safe to handle and easy to use, as well as to provide outstanding performance and durability at a cost-effective price. The complete line of UltraCare products will be available to distributorships for the use of professional contractors on February 1.

David Mowery, Product Manager for the UltraCare line, commented: “From protecting delicate natural stone to maintaining porcelain and ceramic tile, MAPEI’s UltraCare care and maintenance products deliver outstanding results. From the bottom to the top, work with the best – work with MAPEI.”

About MAPEI

MAPEI Group, with 65 subsidiaries including 62 plants in 30 countries, is today the world leader in the manufacturing of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The Quality Management Systems of the majority of MAPEI Americas facilities are ISO 9001 certified. Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.

LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has added eight bright and exhilarating additive colors to its LATICRETE^® SPECTRALOCK^® Dazzle line. “Blue Hawaii,” “Tangerine Orange,” “Limeade,” “Pretty in Pink,” “Lemonade,” “Ruby Slippers,” “Candied Apple” and “Purple Haze” will continue to add unique design enhancements to LATICRETE SPECTRALOCK PRO Premium Grout and LATICRETE SPECTRALOCK PRO Grout applications.

“These new colors bring contemporary, high-end design image ‘looks’, especially to glass tile installations,” stated Ryan Blair, LATICRETE Channel Manager. “Dazzle was a big hit when it was introduced ten years ago. Now, with these bold and cheerful new colors, it adds even more to one’s creative arsenal. Designers’ imaginations can run wild with the limitless artistic potential Dazzle now offers.”

Appropriate for both walls and floors, Dazzle can enhance plain tile and stone installations with a metallic look. It adds visual “kick” by accentuating metallic tiles, glass tiles, mosaics and natural stone with its various color combinations. Dazzle brings sparkle to pools and spas, and its Glow-In-The-Dark design brings a safety component to bathrooms, hallways and entryways.

LATICRETE International, Inc. provides globally proven construction solutions for the building industry.  LATICRETE^® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE^®, LATAPOXY^®, SPECTRALOCK^®, HYDRO BAN^® and DRYTEK^® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced today the expansion of its LATICRETE HYDRO BAN line of products, including a pre-sloped linear shower pan, preformed benches and shelves, and new drain finishes. Launching to the market at the Surfaces trade show January 29^th – 31^st at the Mandalay Bay Convention Center in Las Vegas, the HYDRO BAN Shower System provides the installer a high quality rapid shower installation with unique design possibilities.

According to LATICRETE Product Manager, Jay Conrod, “At Surfaces, we’ll be debuting four new SKUs of our pre-sloped linear shower pans as well as new sizes of pre-formed benches and shelves. All of these products are constructed of lightweight high-density polystyrene and are 100% waterproof. Once set in place, they function as substrates onto which tile can immediately be adhered.”

Conrod went on to state that new drain finishes will be unveiled as well. “These include brushed, polished, oil-rubbed bronze and tile-in-grate versions. A 42-inch linear drain will be added to the sizes offered,” he said.

All these new “Made-in-America” products pass ANSI 818.10 standards and offer the LATICRETE Lifetime Warranty/Single Source Responsibility which ensures total confidence for re-sellers, installers and end-users.

LATICRETE International, Inc. provides globally proven construction solutions for the building industry.  LATICRETE^® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE^®, LATAPOXY^®, SPECTRALOCK^®, HYDRO BAN^® and DRYTEK^® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

Florim’s “Jewel” is a true gem of glazed porcelain tile. It is produced with cutting-edge High Definition Graphic (HDG) Technology which results in a natural stone look so real, seasoned geologists will be taking second and third glances to believe this is a man-made material!

Available in five unique colors (Petrolio, Noce, Beige, Grigio, and Silver), Jewel is presented in five size formats , all available with coordinating trim pieces.  The 18”x18” and 12”x24” sizes are available either as pressed format with a natural finish… or, a rectified format with a semi-polished finish.  The 18”x36” rectified size represents a new large format produced by Florim USA.

Made in America by American workers, Jewel tiles with a natural finish have a Dynamic Coefficient of Friction (DCOF) rating of >0.42, which makes the range an ideal choice for nearly any application (residential/commercial and indoor/outdoor). Jewel also contains 40% recycled content; therefore projects specified with this exquisite new tile are eligible for LEED points.

Stefano Rabaioli, Vice President of Sales & Marketing, Florim USA stated,  ”People in the United States are big fans of having natural stone installed in bathrooms, both commercial and residential. Many of the beautiful stones in demand are really not suitable for these projects, as they are too soft  and have a high porosity level, which means they become water-absorbent and soon will deteriorate. Jewel tiles are as durable as the strongest granite… and, they are even more non-porous. When selected, the result is a beautiful installation with a stone look as realistic as can be found, that is strong enough to endure the rigors of time. And unlike natural stone, porcelain tile never needs sealing. We feel this is an ideal product for any kind of ‘wet area’ tile installation.”

About Florim USA

Florim USA is one of the largest and most technologically advanced porcelain tile manufacturing facilities in all of North America. The company is a subsidiary of the Florim Group, which is located in the heart of Italy’s Sassuolo industrial district. To find out more about Florim USA, visit the website: www.florimusa.com or call 1.877-FLORIM 1.

Lustrous color shines through in this exclusive glass wall tile and mosaic line.  Lucente tile can be used on its own to make a statement on a kitchen or bathroom backsplash.  It can also be combined with natural stone or porcelain tile as a decorative accent.

Lucente Product Launch 09.10.2012 pdf

Miami-based Surfaces, Inc., one of America’s premier producers and suppliers of glass tile, has announced its new glass wall tile collection Metallika. Metallika brings to you the beauty of pure aluminum, transformed in sophisticated patterns and color combinations with stone and glass.

Aluminum has many unique, advantageous properties such as light weight, with high strength and resistance to corrosion, which contribute to low environmental loading and superior malleability allowing it to be easy to mill, drill, punch and weld.  A perfect “green” material, aluminium can be reused and recycled over and over again. And, unlike many other materials, it does not  lose its unique properties. A modern and chic look to enlighten any room, Metallika is offered in a 12”x13” sheet on a pure aluminum linear pattern and 12”x12” sheets mixed with glass and stone in 1”x1” chips; it is available and stocked in the US. With Surfaces’ Metallike Collection, eco-friendly never looked so good.

About Surfaces

Miami-based Surfaces is constantly creating new products. The firm created the first iPhone App for the tile industry. Additionally, Surfaces created a brand new nationwide program at Lowe’s to sell 100% recycled glass produced with discarded automobile windshields. Surfaces, in the past has also successfully created the exclusive Britto Glass Collection in partnership with world-renowned pop artist Romero Britto, as well as backsplash kits under the DIY Network brand. And, Surfaces recently forged an agreement to market a line of glass mosaics in conjunction with Crayola, LLC, the Easton, Pa.- based brand known for its iconic art tools that inspire kids’ creative expression, which has 99% name recognition in U.S. consumer households. For more information, please contact Nauro Rezende at Surfaces, Inc. nrezende@surfaces.net  305-372-9787 or visit the Surfaces website: www.surfaces.net.  3009 NW 75th Ave., Miami, FL 33122 – Phone: (305) 372-9787 – Fax: (305) 372-9683  info@surfaces.net – www.surfaces.net