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American Olean Launches Visualizer

Dallas, TX – January 30, 2023 – American Olean is a tile brand keenly focused on total customer satisfaction — and to further foster success during the selection phase of a shopping journey, the brand has just launched one of the industry’s most effective visualizers onto its website.  American Olean’s visualizer, the Stylizer, is more powerful than most other visualizers in the tile industry, because it links to a myriad of ‘pre-selected, curated sets’ of floor, wall, and mosaic tiles.  The power of curated sets is that they allow customers to see how ‘all’ of the floor, wall, and mosaic elements can combine together in one harmonious whole room visual.  In addition, American Olean’s vast offering of curated boards allows customers to also shop by color, look, room, and style.  Shopping for tile couldn’t be easier!

“By providing curated assortments, American Olean’s Stylizer is a big help to retailers, distributors, designers, and contractors,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile LLC, parent company of American Olean (AO).  “When customers can see what a final space will actually look like —  including floor, wall, and mosaic components — they are more likely to want the ‘entire package’.  If customers can see it, they will want it.  This makes it much easier to upsell.”

How The Stylizer Works

American Olean’s high-resolution Stylizer provides design inspiration 24/7 via any cell phone, hand-held device, laptop, or desktop computer.  This new digital tool allows the shopper to visualize products in one of two ways.  Consumers can upload an actual photo of a room in their own home and then “virtually-try-out” any of the brand’s tile, stone, or mosaic products in their space.  The Stylizer will instantly populate the desired product into their chosen application in the photo such as a floor, wall, or countertop.  As a second option, consumers may populate products into example room scenes provided by American Olean, such as a bedroom, kitchen, living room, mudroom, etc.  An additional feature is the ability to visually install the desired product into the photo vertically, horizontally, or diagonally to achieve just the right look.

Exclusive Technology

American Olean’s Stylizer is one of three sister brands that holds exclusive rights to the enhanced feature of linking the visualizer to curated options.  The brand is partnering with leading product visualizer vendor, Roomvo, to offer the robust American Stylizer.

“The power of American Olean’s new Stylizer increases both the fun and efficiency of selecting the right products for a space.” concluded Thorn-Brooks.  “As with all of our digital and marketing efforts, our goal is to ensure retailers, distributors, designers, contractors, and end-consumers experience success with American Olean products.”

Click Here To Experience AO’s Stylizer!


About American Olean

Since 1923, American Olean has provided an extensive array of quality tile products. Through an appealing selection and a trusted network of industry professionals, American Olean empowers the creative visions of residential and commercial design and construction. For more information, visit americanolean.com and follow American Olean on Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube.

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