Go-To Line Answers the Market’s Demand for a Versatile Stone Look
Crossville, Tenn. – Officials with Crossville, Inc. have announced the launch of Familiar Territory, the brand’s latest porcelain tile collection. The line was developed to answer specific market demands.
“We heard designers ask for a new soft, subtle stone-look tile that can work both commercially and residentially,” explains Lindsey Waldrep, Crossville’s VP of marketing. “Likewise, the market expressed the need for a collection that offers a high-end elegance at a calibrated value. Familiar Territory hits the mark on both counts.”
Familiar Territory is offered in a 12”x24” calibrated field tile, bullnose and cove base trims, and a 2”x2” mosaic. Its five earthy, neutral colors—Créme, Taupe, Sand, Mahogany, and Iron—are enhanced by thin, multi-directional striations inspired by the appearance of quartzite and shifting sands. These hues are what Waldrep describes as “having a chameleon-like effect.”
“The tones can shift from browns to warm grays depending on the light and surrounding colors,” she explains. “They’re so versatile!”
Each of the five colors is offered in two finish options, Cross-Sheen® unpolished and Crossville’s first-ever semi-polished for a calibrated collection. Cross-Sheen® finish gives a slight glow to an unpolished surface that enhances color and makes it very simple to remove scuffs, stains, and even permanent marker and graffiti from the tile’s surface—a great alternative for high-traffic interior floors and walls where low maintenance is desired.
“We called this collection Familiar Territory because designers will return to it again and again for so many projects,” Waldrep shares. “There are endless possibilities thanks to its go-everywhere style that morphs from upscale to casual depending on the design of which it’s a part. It has a simplicity, yes—and that’s just what makes it an amazing foundational option for whatever designers might envision.”
Familiar Territory is a responsibly-made, Certified Porcelain product manufactured in the USA. It contains recycled content, is Green Squared certified, and may be specified for commercial and residential use.
Learn more at https://www.crossvilleinc.com