Deerfield Beach, Florida – MAPEI Corporation announces a new color palette featuring a mix of old favorites and a dozen hot new color selections. As a collaboration between MAPEI’s most advanced color technology and the industry’s top architects and designers, the colors in this refreshed grout palette will sing to your mood.
The new grout palette reverberates with creativity and durability, harmonizing today’s most popular color trends with the favorite colors of the past. “We worked with a variety of designers and architects, as well as our colleagues in the industrial coatings industry, to determine the most popular colors on the market,” explained Sonya Moste, MAPEI Product Manager for Membranes and Grouts. “From that research, we have 12 new colors in a wide swath of hues and tones. These new colors are blended throughout our refreshed grout palette.” Collectively referred to as “The Sound of Color,” the refreshed palette of six new color collections featuring 12 entirely new colors is based upon the theme of music, because the colors themselves are so evocative of song with the highlights and tones playing upon the viewer’s moods.
The new color collections are:
• Rock: Saturated, monochromatic, metallic colors
• Chill-Out: Blues and greens; our coolest palette
• Disco: Iridescent, glittering hues
• Retro: Vintage hues in a warm/cool palette
• High-Energy: The warmest palette
• Country: Deeply saturated earth tones
Not only will the grouts sing to any mood, they perfectly harmonize with MAPEI’s matching caulks, which are also available in the new color collections. And they all provide the industry-leading performance that you have come to expect from MAPEI.
“We are excited about the refreshed palette and the new grout colors,” Moste said. “From playful to tranquil, from glittery to blue gray, the new palette has a color to match any mood and any room.”
For more information on MAPEI’s refreshed grout palette, visit www.mapei.com.
MAPEI
Founded in 1937 in Milan, MAPEI is now one of the world’s leading manufacturers of chemical products for the building industry and has contributed to the construction of some of the most important architectural and infrastructure works worldwide. With 100 subsidiaries operating in 57 countries and 86 manufacturing plants in 35 nations, MAPEI Group employs about 11,000 staff worldwide. The foundation for the success of the company is specialization, internationalization, research & development, and sustainability.
Headquartered in Deerfield Beach (Florida), MAPEI North America consists of the subsidiaries MAPEI Corporation (for the USA), MAPEI Inc. (for Canada) and MAPEI Caribe (for Puerto Rico and other Caribbean islands), whose 28 facilities collectively have a workforce of about 1,800 employees. MAPEI facilities have been certified to ISO 9001
and ISO 14001 quality standards. An environmentally conscious manufacturer that reinvests 5% of its revenue into R&D, MAPEI offers training for architects, contractors, installers and distributors through the MAPEI Technical Institute. For more about MAPEI, visit www.mapei.com or call 1-800-42-MAPEI (1-800-426-2734).
MAPEI’s new Sound of Color Grout Color Collections
