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Overview of UofCTS Tile & Stone online sales and installation training courses


Education is the fastest and easiest way to increase sales and profits. An investment in training your employees will give you a return on your investment that will never end.

San Diego, CA, June 28, 2023 – The University of Ceramic Tile and Stone (UofCTS) offers online tile and stone sales and installation courses designed to increase the employee’s knowledge and skills in order to increase the profits of the company and to avoid costly problem.

Volume discounts are available for courses and members of CTDA, Fuse Alliance, and NTCA can purchase course tuitions at a discount.  The UofCTS Online course tuitions gives the student 24/7 access for 14 days where you can come and go at your own pace.  

FREE Company Monitoring Groups – Companies who purchase 10 or more tuitions can be set up with a free UofCTS Company Monitoring Group.  The company monitors will have 24/7 access to company monitoring reports on the UofCTS campus to keep track of the progress and results of their employees who take the courses.  Reports reveal scores and number of attempts to take the test as well as how much time employees spent on each lesson and dates they were working on the course.

The Courses

The Understanding the Basics of Ceramic Tile course teaches the basics of tile including terminology, usage, manufacturing, installation – describing all of the various installation products — assisting customers, professional upselling by giving customers a choice, and maintenance. Professional sales techniques and tactics are taught to give salespeople the tools they need to increase sales and avoid customer false expectations.  It introduces tile installers and sales representatives to industry standards, as well as professional tile selection and the various types of installation products and systems.  This course can be completed within 6 to 8 hours on average.

The Understanding the Basics of Natural Stone course teaches the basics of natural stone including terminology, the geology of the various types of stone, usage, how it is quarried, processed and fabricated. The course describes how stone is installed with all of the various installation products.  The course teaches how to assist customers, professional upselling by giving customers a choice, and maintenance. Professional sales techniques and tactics are taught to give salespeople the tools they need to increase sales and avoid customer false expectations.   It introduces stone installers and sales representatives to industry standards, as well as professional natural stone selection and the various types of installation products and systems.  This course can be completed within 6 to 8 hours on average. 

The Installer Tile Specialist (ITS) Verification course teaches installers, setters and helpers, and technical service and sales representatives the industry installation standards, practices, and proper installation methods for tile applications.  The course applies to ceramic tile, porcelain tile, stone tile, glass tile and other types of adhered tile materials.  The course covers how to inspect and prepare substrates, achieve full thin-set contact, layout and install tile for various types of applications, and grout with various types of grout.  There is also a lesson on how to avoid potential problems and failures. 

The ITS Verification course teaches the tile installer in English or Spanish the current industry installation standards, methods, and practices.  Tile Installers who pass the course can use the ITS acronym next to their name on their business card giving them further credibility, which stands for Installer Tile Specialist.  The course has an extensive section for teaching installers how to install gauged porcelain tile panels and showing the tools that will be needed.  It demonstrates and provides in detail how to install the large thin tile panels on walls as and floors.  The course also describes how to install glass tile, shower pans, steam showers, swimming pools, and other applications. This course can be completed within 5 to 6 hours on average.

The Complete Guide on Developing Tile & Stone Specifications with Architects course is a “must take” for anyone doing or interested in doing architectural sales.  It covers everything from how to write “bullet-proof specs” (ones that can’t be easily changed), as well as how to find and track projects, and develop relationships with architects and others to help ensure making the sale. Upon completion of the course the student is provided with a porcelain tile specification template and a natural stone specification template.  This course requires two tuitions for registration. This course can be completed within 5 to 6 hours on average.

UofCTS offers a Certification Accreditation Program for experienced tile and stone professionals who have a minimum of two years full time on-the-job experience within their respective tile or stone industry. The UofCTS Certified Specialist Program is an effective way to teach and update experienced industry professionals with product knowledge, industry standards, drafting MasterFormat Architectural Specifications, learning proper selection and installation methods for tile and stone applications, and how to properly, clearly and effectively communicate with clients

The Certified Specialist courses have been developed with an emphasis on preparing students for their dealings with clients in a consultative manner.  The training program builds confidence, enhances credibility with clients, and improves professionalism, which ultimately leads to more sales.  In addition, companies that have certified professionals on their staff are more likely to avoid costly job failures.  For more information visit the UofCTS website at www.UofCTS.org.

UofCTS Online educational courses are available through many key organizations in the tile and stone industry where members receive special discounts.  Courses can be purchased through CTDA at www.ctdahome.org, through Fuse Alliance at www.fusealliance.com, and through NTCA at www.tile-assn.com, or at the UofCTS website at www.uofcts.org.

As is clearly understood by successful businesses, the fastest way to increase profits and avoid problems is through education. Once installers or employees are trained, they will become more confident, credible, and effective in their jobs.  With proper training of your employees, there will be fewer costly failures and problems, and more sales, profit and repeat business.  The return on your investment is never ending. 

To see video previews of each of the courses visit the www.UofCTS.org website at https://uofcts.org/online-courses/.

The UofCTS is the training division of Ceramic Tile and Stone Consultants (CTaSC) and is committed to developing training programs for the ceramic tile and stone industry utilizing the latest and most effective technology and learning methodologies. Launched in 2003, UofCTS has enjoyed many years of success with trade and design professionals and is the leading online training University for the Tile and Stone Industry.

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