At NeoCon 2026, AHF Products will integrate performance‑driven technology, dynamic design possibilities, and U.S.‑based manufacturing to deliver flooring that performs at every level—visually, functionally, and operationally. Through the combined strength of the Armstrong Flooring® and Crossville® brands, AHF Products delivers a comprehensive hard‑surface portfolio engineered for the realities of commercial environments.
This year’s booth (#7-5068) will celebrate an industry milestone with Diamond 10® Technology marking its 10th year as a benchmark for scratch, stain, and scuff resistance in LVT and sheet products. After a decade of proven performance across countless installations, it continues to offer durability in demanding commercial settings.
Armstrong Flooring Kaleido™ Color Lab is a digital-first design tool that puts creative control in the hands of designers. Now for floors and walls, Kaleido invites designers to explore a spectrum of possibilities through a simple three step approach that allows them to choose a base design, add a highlight shade, and select the size for LVT.
Crossville will bring additional innovation to NeoCon with new products and advancements in porcelain technology. FeatherSoft™, the company’s proprietary soft touch finish that is featured on the Cleve™ and Reunited™ collections, introduces a new level of tactile refinement. The finish offers a smooth, silky feel underfoot while meeting DCOF recommendations for interior floor applications. Because FeatherSoft is engineered through an innovative manufacturing process rather than applied as a topical coating, it maintains clarity, comfort, and long-term durability.
AHF’s award-winning TimberTones™ densified wood will also be highlighted at NeoCon. This innovation delivers the warmth and authenticity of real wood with dramatically enhanced durability, making it suitable for commercial environments where traditional hardwood cannot perform. It is natural material elevated through advanced engineering.
NeoCon attendees will also encounter Armstrong Flooring VCT in a playful and unexpected way. On the seventh floor of Chicago’s Merchandise Mart, near the AHF Products booth, visitors can step into the “Diner” by Armstrong Flooring, a novelty, retro inspired diner experience designed as a passthrough and gathering spot. While enjoying snacks and sips, guests will be standing on Safety Zone™, the company’s slip-retardant VCT with an embossed surface embedded with proprietary particles for exceptional traction. The space will also showcase how Safety Zone transitions seamlessly with the iconic Imperial® Texture VCT, demonstrating that safety flooring no longer needs to be relegated to back-of-house areas—it can now take its place at the forefront of design.
Across every category, AHF Products offers designers a single, trusted partner for hard surface flooring solutions. From the iconic Armstrong Flooring portfolio to the refined porcelain artistry of Crossville, the company provides a unified resource for creativity, capability, and performance. It is a portfolio built for the way people live, work, and move, and a vision of design where technology and imagination meet.
On-site activations
Diamond 10® anniversary celebration
Attendees are invited to join AHF at booth 7‑5068 on June 9 from 2–4 PM to raise a glass to ten years of Diamond 10 Technology. Visitors can enjoy champagne and cupcakes while exploring surfaces where performance, beauty, and innovation continue to set the standard.
Live demonstrations every hour
Guests can see the power of AHF’s Diamond 10 Technology in action with live demonstrations at the top of every hour in booth 7‑5068.
Decade of Sparkle Sweepstakes
Attendees are invited to enter for a chance to win a 0.33‑carat lab‑grown diamond bracelet set in 14‑carat gold, valued at approximately $1,400. Entries will be accepted at AHF’s booth June 7–10.
The Creation Station
Visitors can design, customize, and take home a little piece of inspiration. This year’s Creation Station at the AHF booth invites visitors to craft their own keychain or tumbler charm using playful shapes inspired by the company’s flooring technologies and newest product introductions. It is a hands‑on way to see how creativity and performance connect.
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, porcelain tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, AHF’s commitment to U.S. manufacturing remains central to its performance promise. Domestic production of porcelain, LVT, and VCT ensure consistency, shorter lead times, and confidence from specification through installation. Residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, Crossville®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Commercial brands include AHF Contract™, Armstrong Flooring, Crossville, and Parterre®. Headquartered in Mountville, Penn., with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 3,000 dedicated team members.
