When the doors of the Element Dallas Downtown East publicly opened in December 2018, not only were visitors to Dallas offered a high-end hospitality experience, but they were also greeted with an outside-of-the-box approach to the design of the short-stay hotel experience.
Prior to this location’s conversion, it provided senior citizens a place to rest their heads as the Baylor University Medical Center’s Memory Care Center. The journey from healthcare to high-end hospitality is one that required a ground-up approach and custom curation to strike the right balance of accommodations and internationally-inspired finishes to delight the business and entertainment-focused guests, alike.
The building’s owners, brothers Salim and Perry Molubhoy, own and manage more than 20 high-end hotels across the United States and saw this location as a challenge to bring a unique hospitality experience to the Dallas area. Salim Molubhoy oversaw the more-than-two-year building transformation beginning with demolition down to the structure’s concrete, and rebuild of the hotel. With one of the primary goals of this Element location being to remove the feeling of a prototypical short-stay hotel, so much time and planning was dedicated to designing bright and dynamic spaces where details feel thoughtfully hand-picked.
Given the nature of the building being hospitality with high-traffic, the Molubhoy brothers knew durability would be key, making tile the best solution for the central surfaces. After being presented with several tile options by their interior designer, the brothers ultimately opted for Marazzi over a different brand because of the total amount of options as well as a previous partnership. Salim Molubhoy raved about the customer service he experienced with Jarrod Smyth, the Anaheim Branch Manager for Marazzi, thus beginning the process for materials selection. The Anaheim team hosted Molubhoy, and in one day, he selected all the tile needed for the project.
“Jarrod provided the ultimate in customer service,” said Salim Molubhoy. “Personalized service is key and the fact that Marazzi not only provides the bold, internationally-inspired designs I’m looking for, but that the sales team is available at all hours, goes so far in continuing the excellent impression,” he continued.
Upon entry, guests immediately notice Classentino Marble™ on the lobby floors. This particular collection provides the bold, realistic look of marble in a porcelain tile for the durability the design team was seeking for a busy hotel entrance.
Classentino Marble is what Marazzi calls, a Colorbody™ Porcelain, which means that the tiles are created with continuous colored stains from the glaze surface throughout the body of the tile. This is important for high traffic areas in the case of any impact chipping that may occur, visibility will be lessened due to the consistent color throughout.
As guests make their way to the second floor lobby, they encounter Castellina™ Trellis that adorns the wall behind the buffet. This stunning natural stone offering features a combination of stone and porcelain mosaics, with contemporary color tones. Attractive patterns vitalize with beautiful abstract shapes. A curated selection of elegant mosaic patterns brings bold design complementing the entry flooring.
As guests progress to their rooms, they are visually impacted by the stunning Classentino Marble Weave Mosaic that accents the elevators which distinguish it from other area hotels. “People love it” says Salim Molubhoy. “Whenever people come in they love the wow factor.”
Not only are the Marazzi collections featured front-and-center for guests to enjoy, but these bold palettes and timeless designs are also featured in the Hotel Penthouse. “I am a big fan of great products and as a world traveler I want guests to enjoy the best,” added Salim Molubhoy.
The Penthouse features Materika™ and boasts muted, powdery hues of concrete fashioned into elegant 16″ x 48″ over-sized wall embellishments with a texture for added visual intrigue. Castellina Diamond natural stone mosaic enhances the drama for a dramatic accent wall with classic design.
In total, more than 8,300 sq. ft. of Marazzi tile is featured in the hotel in both floor and wall applications, pushing the envelope on tile capabilities and capturing the form and function with exceptional quality.
Located within a brief walk of Downtown Dallas lies one of the newest hotels in the area – with a history all its own. The public response has been positive since the public opening in December. The hotel is a comfortable setting for business and leisure travelers alike who want to feel at home in modern accommodations. Molubhoy and staff invite you to visit and enjoy your stay as you travel for business or explore Downtown Dallas during your next trip.