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HomeNewsMULTI-BRAND STRATEGY PROVIDES ULTIMATE OFFERING

MULTI-BRAND STRATEGY PROVIDES ULTIMATE OFFERING

Dallas, TX – January 29, 2017 – At the upcoming Surfaces 2018 tradeshow, the Daltile, Marazzi and American Olean brands will be showcased together in one expansive booth, effectively demonstrating how in the marketplace, each of these brands fully functions as a distinct stand-alone product line while also successfully serving together as the ULTIMATE OFFERING for consumers.

“Daltile, Marazzi and American Olean are the most influential brands in the industry, and have been known and respected for years,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “We’re proud to have each of these brands in our portfolio, serving distinctive roles in the tile industry. We are able to showcase the breadth and depth of our product offerings through these three brands to satisfy any style and price point. Each brand claims its own unique personality and place in the market.”

The three brands have been positioned in the marketplace as follows:

  • Daltile: With products and styles for every budget, Daltile delivers the broadest and best selection of tile, natural stone and countertops with unmatched availability. Daltile helps its customers bring any design imaginable to life.
  • Marazzi: Offering trend-forward designs with a flair for bold Italian style, Marazzi is the brand that delivers tile for homeowners and designers to create stunning and unique spaces.
  • American Olean: American Olean is the proven tile brand of choice for architects and designers – known and trusted for nearly a century to deliver sophisticated designs, incomparable commercial expertise, outstanding tile and stone products as well as unsurpassed service and distribution.

“Each of our brands brings award-winning style and design to the market,” said Thorn-Brooks. “Beautiful, custom spaces are our passion. From classic to contemporary, traditional to bold, we design products that will bring any style you can imagine to life.”

“We offer a heritage of quality – the Daltile brand has been synonymous with quality products and outstanding service for more than 70 years, American Olean for almost 100 years,” added Thorn-Brooks. “Consumers enjoy extraordinary value when purchasing any of our products. As the industry-leader, our in-house design, manufacturing and distribution allow us to deliver affordability along with the style and design our customers demand.”

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