Dallas, TX – January 30, 2018 – As hosts of one of the largest booths at the Surfaces 2018 tradeshow, Daltile, Marazzi and American Olean are bringing the same excitement, high degree of style, effective product presentation and clear selling messages to their Surfaces booth that the brands bring to retailers’ showrooms all throughout the year.
“Our 2018 Surfaces booth is designed to effectively showcase new products, engagingly present their accompanying selling stories and serve as an exciting networking space on the show floor for customers,” said April Wilson, director of brand marketing for Dal-Tile Corporation. “After visiting the booth, our distributors and retailers will feel equipped to engage in conversations back home with their own customers about our exciting new products and selling stories. Everything in our Surfaces booth ties back to the overriding goal of equipping our retail partners for success — all year long!”
“Consumers want choices,” said Wilson. “Through our concept of ‘Three Powerhouse Brands — One Extraordinary Family’, we collectively present consumers with every style, design, performance feature and price point they could possibly want. This empowers consumers to bring their design ideas to life using products they will be happy with for years to come.”
“For retailers, this level of customer satisfaction results in repeat business as well as additional referral business,” added Wilson. “We have strategically positioned each brand to target a different segment of the customer base. With our family of brands as the foundation of their tile program, a retailer is able to capture more of their market than they otherwise would, setting their showroom up for success.”
Daltile booth #5603 / #5821
Marazzi booth #5613
American Olean booth #5613