University of Ceramic Tile and Stone’s new online course teaches how to get—and keep—architectural specifications

The University of Ceramic Tile and Stone (UofCTS)’s “The Complete Guide on Developing Tile & Stone Specifications with Architects” course provides thorough and detailed information on how architectural sales representatives can target and track projects to get their tile and stone products specified. The course also teaches how to develop “bullet proof” specifications—meaning resistant to value engineering and substitutions.

The course covers:

• Selection process and considerations
• Types of architectural specifications
• Architectural specification structure: Master Format – Part 1, 2 & 3
• Getting your products specified
• Tracking and protecting the specification
• Communication skills and strategies

Students completing this course will have learned how to determine product suitability for the intended use, the different types of architectural specifications, how to prepare a “Bullet Proof” MasterFormat Specification Part 1, 2 and 3 sections, techniques and strategies for getting their products specified, how to track and protect their specifications from substitutions and value engineering, and key communication skills and strategies to help them develop meaningful relationships with the specifiers and construction team. 

Students will be provided with a tile and stone MasterFormat Specification template that they can use to assist architects in specifying their products.

The content of this course is based on the many years of successful architectural sales by sales representatives who have sold many high-profile projects around the country. UofCTS online courses are available 24/7 for 14 days from start date at the UofCTS Online Campus.

This course takes an average of 10 hours to complete and costs $300 per student, with discounted tuition for NTCA, CTDA, TTMAC, and Fuse Alliance members. Volume discounts are also available. “The Complete Guide on Developing Tile & Stone Specifications with Architects” can be purchased from NTCA, CTDA, TTMAC, Fuse Alliance, or at the UofCTS website at UofCTS.org/Store. It can also be purchased as a book by clicking on Purchase Book. 

Upon passing the course, the student will be provided with a link to download a student reference guide that contains all of the key information. And students can print a personalized certificate when they have passed all lesson assessments with a score of 80% or better. 

For a glimpse of what you will learn from the course, watch this video, “How to Create a ‘Bullet Proof’ Spec and be a Professional Architectural Sales Rep.”

About University of Ceramic Tile and Stone

The University of Ceramic Tile and Stone (UofCTS) is the training division of Ceramic Tile and Stone Consultants (CTaSC) and is committed to developing training programs for the ceramic tile and stone industry utilizing the latest and most effective technology and learning methodologies. Launched in 2003, UofCTS has enjoyed many years of success with trade and design professionals and is a leading online training university for the tile and stone industry.