Brazil asserts the origin of its quartzites in Italy, the destination for over $85 million USD worth in exports

For the second year in a row, Marmomac Italy will feature an entire hall devoted to Brazil, hosting 42 national companies. ‘It’s Natural’ Pavilion projects $60 million USD in business.

Brazilian quartzite already holds a prominent position in the international market. Now, Brazil aims to further strengthen recognition of its origin. At Marmomac Italy 2026, taking place September 22 to 25 in Verona, the country will strengthen its position as a global benchmark in the supply of premium quartzites.

For the second year in a row, an entire hall at Marmomac will be devoted to Brazil. Hall 1 will bring together 42 Brazilian companies, with 32 located in the It’s Natural Pavilion, an initiative promoted by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The pavilion will span over 1,000 square meters. Ten other Brazilian companies will also be located in the same hall.

This strategy is essentially rooted in the trade relationship with Italy itself. In 2025, Brazil exported $117.7 million USD worth of natural stones to Italy, an increase of 42.2% compared to the previous year. Quartzites accounted for 72.8% of this total, with $85.6 million USD in exports, 66.7% more than the amount recorded in 2024.

According to Centrorochas President Tales Machado, these figures underscore the importance of also advancing recognition of the product’s origin.

“The international market already acknowledges the quality and value of Brazilian quartzites. The challenge now is to ensure that this acknowledgement becomes increasingly associated with Brazil,” he said. “Marmomac plays a crucial role in this process—even though it is held in Europe, it brings together buyers, distributors, and specifiers from several continents, with a strong presence from markets in the Americas, Asia, and the Middle East. This broad reach makes Verona a point of connection to the global market and expands the opportunity to associate the value of these materials with their Brazilian origin.”

The Verona trade fair attracts visitors from beyond Europe

Companies participating in the It’s Natural Pavilion expect to generate $10 million USD in business deals during the fair and another $50 million uSD over the 12 following months, besides establishing around 350 business contacts. Della Pietra, Stone Palace, and Yellow Stone are taking part in Marmomac Italy for the first time.

The strategy will be highlighted in the It’s Natural Pavilion through the slogan “Brazil – The World’s Leading Source of Premium Quartzites.” The message links the commercial prominence of quartzites to the Brazilian geodiversity: the country has more than 1,200 cataloged varieties of natural stones, forming one of the most diverse portfolios in the sector.

This diversity will also be showcased at Café Brasil, where a mosaic in the shape of a map of the country will feature 80 samples of 44 different materials, including quartzites, granites, marbles, and other natural stones, supplied by 27 exhibiting companies. Thirty-two companies are part of the It’s Natural Pavilion:

Brazil’s program in Verona

Monday, September 21

7:30 p.m. Centrorochas Welcome Dinner
Venue: Vittorio Emanuele, Piazza Bra

Tuesday, September 22

11:00 a.m. Official Opening Ceremony of Marmomac Italy
Venue: Hall 10

1:00 p.m. Opening Ceremony of the It’s Natural Pavilion
Venue: Auditorium – Hall 1

Wednesday, September 23

6:30 p.m. to 8:00 p.m. Reception for members of the Natural Stone Institute (NSI) (members only)
Venue: Palazzo Verità Poeta – Vicolo S. Silvestro, 6

Thursday, September 24

3:00 p.m. Natural Stone Strategic Alliance (NSSA) General Assembly
Venue: Bellini Room

9:00 p.m. Marmomac Brazil Get Together
Venue: Signorvino 

About Centrorochas

Founded in 2004, the Brazilian Natural Stone Association (Centrorochas) is the national body representing Brazil’s natural stone sector. Operating across 17 states and maintaining a network of more than 470 member and supported companies, it represents and coordinates one of the world’s leading producers and exporters of natural stone. The association works to defend the sector’s interests and strengthen the competitiveness of its production chain, fostering dialogue with government, institutions, and strategic partners. Its initiatives span sector development, sustainability, innovation, intelligence and knowledge, professional training, trade promotion, and internationalization, helping to expand the competitiveness and presence of Brazilian natural stone both in Brazil and abroad.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association in partnership with the Brazilian Trade and Investment Promotion Agency. The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions with initiatives geared toward promotion, strengthening of the image, and development of the industry in the global market. Companies interested in being part of the project can visit https://podio.com/webforms/26378838/1995038 to register for free.