Group to provide industry insight for future VIATERA Quartz introductions
LX Hausys America, Inc., an innovative manufacturer of building and decorative materials, has launched the LX Hausys Design Council, a cross-channel group created to integrate real-world market feedback directly into the company’s product development process. Comprised of interior design, stone fabrication, distribution, and home center professionals, the council will help ensure future VIATERA introductions align with evolving customer expectations, regional design preferences, and application needs.
The council’s work will culminate with the launch of LX Hausys’ 2027 VIATERA product introductions, slated for KBIS 2027.
“We are extremely excited to launch the LX Hausys Design Council,” said Yael Goldshmid, Director of Surfaces Product Development at LX Hausys. “Unlike other design councils that may assist with trendspotting or serve as ambassador groups, ours will play a meaningful role in the creation of new VIATERA quartz products. With this group, we’re taking another strategic step to ensure our products have market fit and long-term relevance.
“Trends come and go, but the best products are created when design, application, and customer insight come together early in the process.”
The eight council members, located across several strategic U.S. markets, attended a kickoff meeting this spring at LX Hausys’ state-of-the-art manufacturing plant in Adairsville, Ga., to review the company’s initial 2027 product ideas. The Design Council will meet twice more this year, with members providing feedback on topics ranging from product concepts and prototypes to finish choices, decorative element pairings, pricing, and materiality. The council will also advise on application and installation methods, as well as the viability of using VIATERA beyond traditional kitchen and bath countertop applications.
By bringing together voices from multiple sectors of the industry, LX Hausys is creating a more holistic approach to product development, balancing design inspiration with fabrication practicality, market demand, and customer expectations.
LX Hausys is planning a panel discussion in its booth at KBIS 2027, where Goldshmid and members of the Design Council will provide insight into how the new 2027 VIATERA colors were developed. The council will also meet at KBIS to begin planning 2028 product design ideas.
The Design Council members are:
- Elizabeth Joice of Elizabeth Joice Interiors in Cumming, Ga.
- Jodi Cohan of JAC Studio in Newport Beach, Calif.
- Lisa Sanchez of Nota Bene Design Studio in Alpharetta, Ga.
- Stephanie Wiott of Stephanie Wiott Designs in Carmel, Ind.
- Amber Newton of Innovative Surfaces in Hastings, Minn.
- John Pulido of 3JS Workshop in Fort Lauderdale, Fla.
- Audrey Orta of CRS Marble and Granite in San Antonio, Texas
- Krystal Wright of Sage Surfaces
More about VIATERA
The VIATERA brand is defined by its classic and timeless aesthetic, inspired by the Earth’s natural splendor. Consisting of seven collections offering a wide variety of hues and patterns for any kitchen and bath applications, VIATERA is ideal for a wide range of residential and commercial applications. Traditional VIATERA surfaces are composed of up to 93% natural quartz. Select VIATERA colors with NeoQ™ technology incorporate up to 90% post-consumer recycled content, offering a more sustainable design option.
Providing exceptional durability, high stain resistance, and ease of maintenance, all VIATERA colors come with multiple independent certifications verifying their environmental and health benefits. These include Declare, Red List Free, GREENGUARD, EPD and HPD certifications.
Select VIATERA colors, including Solea, Ocean Ridge, Splendor, Calacatta Suprema, Mistica, Delicato, Dorato, and Velo, are compliant with the Build America, Buy America Act (BABA), supporting federally funded infrastructure and public building projects with surfaces that meet applicable domestic preference requirements.
About LX Hausys America, Inc.
LX Hausys America, Inc. is a part of Korean-based LX Hausys, Ltd., one of the world’s leading providers of building and decorative materials employing more than 4,300 employees spanning the globe. Headquartered in Atlanta, Ga., LX Hausys America uses the industry’s most advanced technology and eco-friendly manufacturing processes to design products that help create beautiful and functional spaces.
