Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers’ Association (ASCER), is ready to “wow” Coverings 2018.
Visitors to the Spanish Pavilion will witness some of the most advanced ceramic tile technology and breathtaking design choices the world has to offer from 85 Spanish ceramic and stone manufacturers.
The Tile of Spain booth (# 3718), in the center of the pavilion, holds a variety of literature, including directories to the must-see Spanish tile exhibitors and the latest issues of Ceraspaña, Tile of Spain’s quarterly magazine.
Presentations and videos will run throughout the show, including award-winning architectural and design projects and an overview of Tile of Spain manufacturers’ achievements featuring beautiful design and products with unsurpassed quality, durability and versatility.
Presentations in the Spanish Pavilion (Booth 3718) include:
Augmented Reality – Ceramic Trends 2018
Wednesday, May 9 – 12:45 pm
Thursday, May 10 – 12 pm
When you think of trends, the tendency is to think macro – big picture. What sizes, designs and colors are trending this year? But that’s only one side of the story with a rapidly innovating industry. As the industry moves into a mature phase of digital technology, the colors and designs we use in ceramics this year are only the prelude; the really interesting things that are happening in ceramic design are the seemingly small augmentations that enhance the whole so much more than can be imagined. In a world where we can print any picture we want on a tile, how do you differentiate your tile from the competition – how do we make our products unique and harder to be value-engineered?
Join the Tile of Spain pavilion to explore the macro trends, and then dig deep into the broad array of micro tools that creative directors can employ today to create the most effective and layered looks the world of ceramics has ever seen. Purchasers, sales people, specifiers and end users alike should all find valuable takeaways from this session as they become sommeliers of tile by learning to distinguish the multiple layers of modern design and production techniques in ceramics.
Optimal Approach to 2018 Ceramics: The Building System
Tuesday, May 8 – 12 pm and 2 pm
Thursday, May 10 – 2 pm
Friday, May 11 – 12 pm
Tile formats continue to broaden the array of options and suitable applications for tile. Many of these new formats can add significantly to a building’s overall performance, resource-efficiency strategy, occupant health and safety, lowered operating and maintenance costs and overall lifespan/sustainability of the property – but only if the decision to use tile for a given area or purpose is made during the preliminary/structural design stages. Further installation costs, prep-work requirements and even the suitability of the intended product for the task are becoming more and more dependent on proper space configuration, construction methods and spatial dimensions so early selection of tile is key to adoption rates.
Participate in this session at the Tile of Spain pavilion where key tips and tricks to getting the most out of tile in your buildings today will be revealed. As a supplement to the conference session “Skin vs. System,” the program will explore sales channels, specification practices, and material selection models that can make the use of tile the single most important and impactful aspect of your next project.
Talk to the Expert
Tile of Spain will host an extended Happy Hour on Tuesday, May 8th from 4:30 pm to 6:30 pm., during which a special session will take place with an opportunity to “Talk to the Expert” about tile specification, trends and more.
Once again, ASCER, the Professional Association of Ceramic Tile Manufacturers from Spain, and ICEX Spain Trade and Investment organize the 2018 Spain Pavilion. For more information, contact [email protected] or visit tileofspainusa.com.
