(Orlando, FL April 2023) –For the first time at Coverings, Iris Ceramica Group, a leader in innovative architectural surfaces and high-end solutions, will exhibit its leading brands in a unique exhibition space in Booth 2619. Configured into four sections, the booth showcases materials from all the group’s divisions, representing both Made-in-Italy ceramics focused on the A&D community (Fiandre, Iris Ceramica, Ariostea, Porcelain Gres, and Sapienstone), as well as the three divisions representing Made in US materials primarily targeted to distributors – Stonepeak, Iris US, and Mediterranea. Iris Ceramica Group is creating a comprehensive new business model to elevate brand equity and boost its market position.
The collective booth design includes two dedicated meeting rooms featuring Bottega d’Arte (a premium-looking terracotta-inspired collection by Iris Ceramica) and Balance (a harmonious collection of colors in cement/resin looks). The booth’s external walls will be clad in stunning Made-in-Italy large format, marble-look surfaces – Patagonia and Blue Tempest along with Jatoba Brown and a striking combo of Panda White and Labradorite.
Pluriball, a playful new collection born from the collaboration between Iris Ceramica and Diesel Living will greet visitors at the main entrance in unique wall niche displays. The four sections will be unified by a central bar/reception desk surrounded by SapienStone’s new 4D full-body ceramics. The Hypertouch technology which offers an integrated system of home sensors that control lighting, audio-video devices, doors and windows, and cooking plates, will be on display in the Bar area and around the booth. Each of the four booth sections will have a dedicated shelving section to showcase new colors and materials.
The US-Made divisions of the group will also showcase distinctive surfaces that will be displayed across the booth. Stonepeak is exhibiting Gemma and Offroad, and introducing Klastos – three collections in the popular sizes 12×24 and 24×48. Gemma offers a selection of stunning marble and onyx looks in five colors and Offroad offers a selection of four soft limestone hues with a serene and organic feel. Klastos, Stonepeak’s latest collection is inspired by sedimentary rock and comes in five natural colors and in the innovative rich and non-reflective “honed+” finish. Iris US is showcasing Zenit – a refined collection of travertine-look porcelain surfaces and Reside, a minimalistic and contemporary collection of stone-look surfaces. Mediterranea will present Meritage, a selection of classic and noble stone looks in a 12×24 format and in two finishes.
The Group’s new porcelain and ceramic surfaces were specially created for both commercial and residential projects to demonstrate Iris Ceramica Group’s commitment to providing the latest technology, solutions, and designs in architectural surfaces.
Iris Ceramica Group is a global leader in the development and production of innovative
architectural surfaces and high-end solutions for both interior and exterior applications.
Headquartered in Italy, the company is renowned for its leadership in innovation, sustainability, and quality. The Group showcases its surfaces exclusively at four high-end showrooms across the U.S., in Chicago, New York, Anaheim, and San Francisco. For more than 60 years, the group has supplied hospitality, automotive, healthcare, retail, and residential clients with an array of architectural and design solutions. For over 10 years, the group has maintained a U.S. manufacturing facility in Tennessee to serve at best the domestic market. http://www.irisceramicagroup.com/